Nutri Natural, Herbal, and Vitamin Supplements Research Paper

Nutri Natural, Herbal, and Vitamin Supplements - Research Paper Example The competition is what poses the greatest threat to entrants in the market as they have to consider bridging any gaps between what the consumer wants and what is being provided for them in the market. Unfortunately, more organizations in the market translate to the consumer having more bargaining power, which is never a good thing for the company. The paper seeks to identify the competition that will face Nutri Natural, Herbal, and Vitamin Supplements as it enters the market. It is fair to say that there is no single market that is not prone to competition. Naturally, an investor identifies a consumer need and develops a product that will satisfy the need. Later, the demand for the commodity increases and the company makes increased profits. As other investors note the growing demand, they develop their own version of the products. More investors join the market flooding it and bringing more choices to the consumer. Eventually, only those manufacturers that have a competitive edge r emain in business or make any profit. Nutri’s entry to the market will face stiff competition from popular manufacturers of food supplements and vitamins. These competitors include but are not limited to Bayer, Seven Seas, Bayenica, and Boots (Leah 10). Internet use has become widespread over the past decade. However, not every company has utilized the full potential of using the internet to market its products. The advent of social media has made online marketing more effective as a platform for companies to use to create awareness of the products offered. A company that takes advantage of every opportunity they have to market their goods becomes the best possible way to remain competitive and thus profitable. Nutri is aiming to take full advantage of what technology offers companies and will be using an online platform to sell the supplements.